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Lightning Talk Community
What 350,000 users taught me about growing on Open Social
Victoria White ·
@buildwithtori.com
Saturday, March 28, 2026
4:10 PM – 4:20 PM
Great Hall South
In nine months, we grew Skylight Social from zero to over 350,000 downloads. This lightning talk distills the most important lessons from that journey; how to message open social to a broader audience, how to read user behavior over user requests, and which tools and collaborations actually scaled. It’s a practical look at what worked, what didn’t, and what I’d do again if I were starting today.