Discussion / Panel Media and Civics

How and Why News Organizations Should Build on the ATProtocol

Jim Ryan · @jimray.bsky.team Tyler Fisher · @tylerjfisher.com Aendra Rininsland · @aendra.com

Sunday, March 29, 2026

10:00 AM – 10:30 AM PT

Performance Theatre

Available in-person & via livestream — Stream 2 (Performance Theatre)

For decades, news organizations have chased audiences on proprietary social platforms where they have no control over how their content is delivered. The ATProtocol offers a chance for news organizations to start fresh and participate as first-class citizens in the open social web. In this panel, we will discuss strategies for getting started on ATProto as a news organization and the potential benefits of moving early.